Lazaros Bourantas

GOOGLE ANALYTICS

Comprehensive Website Traffic Analysis for Strategic Online Growth.

Google Analytics is an extremely valuable tool for web marketers, offered by Google. It uses JavaScript code embedded in each webpage to collect detailed analytical data regarding your website's traffic. This tool is very user-friendly and provides the ability to view in-depth information about your website’s visitor activity. It allows you to understand which keywords led users to your site, how they navigated it, and other essential metrics. All you need to do is create a free Google account and get in touch with me so I can assist you in analyzing the data. I will provide you with useful insights regarding your website’s traffic and explain your website’s statistics in a clear and understandable manner.

By analyzing your website's statistics, I can trace the entire journey of a visitor through your site — from the exact word or phrase they typed into a search engine to find your page, to the specific page the search engine led them to. I can then track where they went, how long they stayed on each page, whether they filled out a form, and which page they exited from. Using this system, I can also designate specific pages as goals, which represent actions you want users to complete. For instance, if there is a page accessible only after someone has submitted an order form, this page can be marked as a conversion goal.

Additional insights that may interest you include: how long visitors stay on a specific page of your site, whether they are new or returning users, their geographic location, and the configuration of their computer settings (for example, browser settings). This data allows me to identify and potentially address any issues that might prevent users from properly viewing or interacting with your content (such as incorrect screen resolution settings).

Website traffic analysis is a crucial component of your online presence. When it comes to SEM (Search Engine Marketing), it is absolutely essential.

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